Well I am neither a Startup nor a marketing expert, but with my experience in last few months I can surely write a bit about How one can use 'low cost' solutions to market his startup.The power of Web 2.0 has been much talked about and reported in the media. Well there is no better tool than Web 2.0 to market your venture. Some of the tools which help in catalysing the marketing initiatives of your startup are:
A Company Blog
Corporate Presentation on Slideshare
Corporate Video on Youtube
Linkedin Profile of your compnay
Presence of Co-Founders on Twitter
If its a software product, its Facebook page is also very important
Linkedin Profiles of Co Founders
All of the above social media tools come in very handy if leveraged properly. The company profile should also be submitted in the relevant Start Up Directories, such as Pluggd.in, Headstart Network etc.
Attending Start Up events helps in growing the network. The StartUp eco system in India is still in a very nascent stage, but is growing nevertheless. Events such as Startup Saturdays, Proto.in and Milagrow World SME Conference are a good networking ground which sooner or later does translate into business.
The key is to let more and more people know about the venture.
Last but not the least, getting featured in media is the sure shot way to get noticed. The question is, how does one get featured in Media? With more and more news channels and publications doing special features on Start Ups, its not a tough taks anymore. Get in touch with the concerned Journalists and News Channels and if they like your Idea/Venture, they would certainly feature you. An editorial has a much more impact than an advertisement.
Summary:
Frugal Marketing Tips for your StartUp
1. A Company Blog
2. Video and Presentations on websites such as Slide Share and Youttube
3. Linkedin, Twitter and Facebook Profiles.
4. Networking Events
5. Media Coverage
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